Months after closing its doors, Le Château is making its return with a “Glamour Capsule.”
conglomerate, which bought the brand in June 2021 and was determined to keep it in Canadian hands. “Suzy has gone out of its way to honour and respect the original DNA of the Château brand,” notes Rocchi. “They rehired the designers and are ensuring that the original spirit remains intact.”
That isn’t to say that Le Château will pick up where it left off. As the press release teases, the retailer is relaunching with “a new focus and a brand new attitude.” For Rocchi, this translates to one word: trend-oriented.“Every brand has its unique way of looking forward and looking back. You’ll see Le Château has a more forward-looking perspective: whatever’s exciting in the fashion capitals of the world, you’ll see in our dresses,” Rocchi explains.
And yes, it will be available to shop in-store come the spring — along with a complete collection of occasion wear for both men and women — but not in the traditional sense. Select Suzy Shier locations will house Le Château apparel in a distinct and separate space as part of the deal. As for the possibility of a standalone store in the future, Rocchi suggests never say never. “I hope that we see one again. And if the Le Château relaunch works, I don’t see why not.”
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