Lay's, the popular snack brand, has made a significant move by becoming the official sponsor for both the FIFA World Cup 2026 and FIFA Women's World Cup 2027. This global partnership marks a major milestone for Lay's, transitioning from a regional supporter to a worldwide sponsor of these highly anticipated events.
Lay's recently announced that they have been named Official Sponsor of FIFA World Cup 26 and FIFA Women's World Cup 2027 - the major announcement have seen communities around the world- including one in South Africa - benefit greatly from this announcement.
The move was welcomed by Pepsico Brand Manager Aboobaker Hassim, who hailed the significant milestone for the company. "The Lay’s RePlay field is something that's really close to our hearts, to make community impact and a footprint throughout South Africa and to the world. So interestingly enough the Lay’s field in Tembisa is actually the first one globally. We were the pilot country and from there so many more have come.
Lay's FIFA World Cup FIFA Women's World Cup Sponsorship Snack Brand
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