.LaurenConrad Beauty officially launches today with five classic makeup products you can buy right now.
, the reality TV legend, fashion designer, and best-selling lifestyle author is adding the title of beauty brand owner to her lengthy resumé. The eponymous cosmetics brand,, launched unexpectedly on August 12 with a full roster of staple products that match her consistent and. According to a press release from the brand, Conrad has been developing the line for quite some time.
"We've been working for years to create a line that's clean, environmentally friendly, ethically sourced, and vegan — and all available at accessible price points without sacrificing quality," Conrad said in a press statement. "My hope is that Lauren Conrad Beauty helps you celebrate your own natural beauty and brings joy to your beauty routine."
The brand's initial launch features five products with prices ranging from $18 to $26 . Below is a first look at every product in the line, which you can purchase right now from the brand's website.
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