According to Launchmetrics, influencer voices generated the most value for brands during the first quarter, with “micro-influencers, or the smaller influencer, driving this value,” said chief marketing officer Alison Bringé.
, influencer voices generated the most value for brands during the first quarter, with “micro influencers, or the smaller influencer, driving this value,” said chief marketing officer Alison Bringé.
During the first quarter, makeup brands generated $1.2 billion in Media Impact Value, or 60 percent of thesphere’s total MIV for the period; skin care brands came in second, garnering $400 million, while fragrance and hair care trailed behind at $132 million and $127.5 million, respectively. MIV is Launchmetrics’ proprietary metric tallying the impact of a brand’s media placements across online, social and print channels.
Malaysia Latest News, Malaysia Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
The July Allure Beauty Box Has All Your Summer Beauty EssentialsRefreshing skin care, an after-sun hair treatment, and the prettiest, vibrant red lip are all inside this month’s box. Choose your free gift plus get your first box for just $15 with code with code SUMMER!
Read more »
Around the Sound: Scooped Ice Cream Festival kicks off at the Seattle CenterYou can expect ice cream from local and national brands, a total of 75 different flavors!
Read more »
22 Early Prime Day Shoe Deals to Shop Right NowSave on our editors’ favorite footwear from brands like Hoka, New Balance, and Teva.
Read more »
These Are The Internet's Highest-Rated AC Units To Beat The HeatKeep cool this summer with air conditioners from brands like Frigidaire, LG and Black + Decker.
Read more »
Instagram flooded Threads with celebrities and brands at launchThreads came preloaded with dozens of famous users.
Read more »
John Rudaizky of EY talks about how AI may foster more creative opportunities for brandsInsider tells the global tech, finance, markets, media, healthcare, and strategy stories you want to know.
Read more »