I am president of Ventureneer, which specializes in defining and eliminating problems that hold underrepresented entrepreneurs back, especially minorities and women. Our work provides clients with branded research, training and content opportunities that generate thought-leadership, visibility, sales, and brand loyalty. I am a WE NYC and digitalundivided mentor as well as an advisory board member of Million Dollar Women, Women Startup Lab, and Aleri Research..
On their first date, her future husband, Jonathan Magolnick, and she hatched the idea for Carewell. He had recently won a hackathon while completing his MBA, with an idea for an adult diaper., product knowledge, guidance, and service to informal caregivers, to help them care for loved ones. The two pooled their resources to launch Carewell in 2017. She became CEO and cofounder and he COO and cofounder.
The duo started with just one product line—incontinence."That was a big issue for us. We needed to find products that were absorbent, high quality, at a good price, and delivered discreetly and quickly to customers' doors," said Padilla. They ended up expanding to provide both breadth and depth in healthcare products for the elderly.
The recognition that the care economy is an important and growing sector—in which Carewell already had market traction and the metrics—made it easier for angel investors and venture capitalists to say"yes." They raised $30 million in two rounds in just two years. The pair closed a $5 million seed round in September 2020, which included e.ventures, NextView Ventures, and Primetime Partners, among others.
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