NEW YORK, March 19 — It’s a cultural abyss for some, an addictive melodrama for others, but no matter your view Keeping Up With The Kardashians, which premieres its 20th and final season today, succeeded in syncing reality television with social media — and making the clan a fortune. Savvy...
Reality television sisters Kourtney, Khloe and Kim Kardashian pose with their favorite guilty pleasure award for 'Keeping Up with the Kardashians' at the 2011 People's Choice Awards in Los Angeles January 5, 2011. — Reuters picNEW YORK, March 19 — It’s a cultural abyss for some, an addictive melodrama for others, but no matter your view, which premieres its 20th and final season today, succeeded in syncing reality television with social media — and making the clan a fortune.
Since it launched in 2007, sometimes airing more than one season per year, the wildly successful reality television followed the Kardashians in their daily life, always punctuated with family mini-dramas, and salacious tensions between couples. “Part of the fun of it, that we are in on the joke,” he said — adding that “the butt of the joke is probably us, really.”
Like Kim a few years later, “she knew she couldn’t sing or dance or act or write,” Cashmore said. “And her attitude was, I can still make money out of this.”The daughter of the late Robert Kardashian — the prominent lawyer who defended OJ Simpson during his murder trial — Kim’s spotlight on the show lent her power on social media, which was taking off as the show launched.
The family lends another “unique” element that attracts viewers, she said, who are eager for the next set of endless twists and turns. Add in the fortune of her half-sister Kylie Jenner — estimated at US$700 million — and the clan’s worth, which started from little, is approaching US$2 billion.“The Kardashians capture the unease of a society that is in many ways affluent... but might be decaying morally,” Cashmore said. “And what I meant by that is that we have become fascinated with other people’s private lives.”
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