A contest for the King’s affections is being played out behind closed doors at Balmoral with two rival British car manufacturers knocking at his door.
Land Rovers have become so synonymous with senior royals that it has been said they are “part of the Royal family’s DNA”.
As the royals enjoyed their traditional break at Balmoral this northern summer, they had the run of both a new £65,000 Ineos Grenadier 4x4 and a state of the art £160,000 Aston Martin DBX707.Several members of the family are understood to have taken them out for a spin, including the King, his older son Prince William and his nephew Peter Phillips, son of Anne the Princess Royal.
Prince Philip’s coffin, borne on the Land Rover he helped to design, is flanked by Pall Bearers during his funeral procession in 2021.Philip was driving a Land Rover Freelander when he crashed at a junction at Sandringham, Norfolk, in January 2019. During a visit to the new Aston Martin production line in Gaydon, Warwickshire, in 2004, he gave a speech to the entire workforce in which he said: “One of the reasons I have been a huge fan of Aston Martin for 34 years is because I have always recognised that it is a real work of art.
William was also given the chance to take the DBX707 for a spin in January when he was spotted at the wheel in the country lanes of Norfolk.But such strong royal connections do not appear to have put off Sir Jim Ratcliffe, the Ineos billionaire, whose ongoing attempts to take over Manchester United have not prohibited him from wooing the family.
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