LaLiga's North American dream

Spain's top soccer division is investing heavily in the U.S. amid a global arms race.

Professional soccer has become a global arms race. To compete on the world stage, leagues must invest abroad.than LaLiga, Spain's top division, which has opened numerous international offices in recent years and placed delegates in over 40 countries.

to that strategy than the U.S., and LaLiga's robust North American operation reflects that.LaLiga's efforts in the U.S. began in earnest in 2018 when it launched a 15-year joint venture called LaLiga North America with Relevent Sports, a group co-founded by Miami Dolphins owner Stephen Ross.

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