Lai Mohammed: Nigeria's tourism businesses won't grow without use of data

Lai Mohammed, former minister of information and culture, says tourism businesses in Nigeria will not grow without the use of data.

Mohammed, special advisor to the secretary-general, United Nations World Tourism Oranisation , spoke on Friday at the 6th Hotel Managers’ Conference and Award ceremony in Lagos state.

“The application of data enables businesses in the hospitality industry to re-engineer their guest experiences to meet individual needs and increase guest satisfaction and loyalty,” he said.“By analysing available data, including potential source markets, existing customer data, demographics, guest preferences, booking patterns and feedback, businesses are able to improve their service offerings for resilience and excellence.

“Is your business prepared to receive guests from these countries? Do your staff, particularly front office staff, understand the cultural nuances of these countries?” Mohammed asked.“A funny joke to a Ghanaian may be very costly to a Chinese!” “Why have we done badly with the Caribbean and South America, especially given our historical connections?

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