Kwame Brathwaite, the pioneering activist and photographer whose work helped define the aesthetics of the 'Black is Beautiful' movement of the 1960s and beyond, died on April 1 at age 85
By the early 1960s, alongside the rest of AJASS, Brathwaite began using his photography and organizing prowess to consciously push back against whitewashed, Eurocentric beauty standards. The group came up with the concept of the Grandassa Models, young Black women whom Brathwaite would photograph, celebrating and accentuating their features. In 1962, AJASS organized"Naturally '62", a fashion show held in a Harlem club called the Purple Manor and featuring the models.
Creating for community: The Black designers placing identity and heritage at the center of their brands Throughout the ensuing decades, Brathwaite continued to explore and develop his mode of photography, all through the lens of the"Black is Beautiful" ethos.
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