Kraft Heinz hopes to learn what new sauces it should launch in grocery stores based on data from the digital condiment dispenser.
For more than 125 years, Heinz bottles have touted "57 varieties," a number completely made up by its founder with little to no real-life application.wants to offer customers more than three times that number of condiment options through a new customizable sauce dispenser, created for food-service clients.The machine, called the Heinz Remix, is the latest example of Kraft Heinz leaning into its away-from-home segment to grow sales.
"We are very, very clear that away-from-home and foodservice gives us an opportunity to test, to learn, to understand and to build trends much earlier than we have done historically," said Peter Hall, Kraft Heinz's head of its North American food service division. To make a customized sauce, consumers will use the touchscreen to select a base of either ketchup, ranch, 57 Sauce or BBQ sauce; add in "enhancers" that include jalapeno, smoky chipotle, buffalo and mango; and set one of three intensity levels.
The company created the Heinz Remix in just six months, with helping hands from Microsoft, device engineers and internet-of-things developers.
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