Kourtney Kardashian Addresses Backlash Over New Role as Boohoo's 'Sustainability Ambassador' - E! Online

Kourtney Kardashian Addresses Backlash Over Boohoo Collaboration

its two capsule collections with Kourtney on Sept. 6, calling it "a collaboration to discover more about sustainability and style." Along with the collections, the company shared it would be posting a content series on Kourtney's conversation with "specialists in worker welfare, human rights, textile waste, upcycling, resale and vintage fashion."

However, several social media users called out Kourtney and the brand. "How is anything about this SUSTAINABLE?!!!" one follower asked. Added another, "'Sustainability' lol no. Maybe stop producing fast fashion." Wrote a third, "This is an absolute JOKE. What an utter greenwash.

"Our people that work for Boohoo want to improve the sustainability of the business," Boohoo's head of sustainability. "Our customers are asking us about it, and also our broader stakeholders are too. We need to ensure that we are kind of being as sustainable as we can be." E! News reached out to Boohoo but a representative told E! News there will be "no further comment at this time."

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