KUALA LUMPUR, March 26 — Koh Samui has emerged as the top Thai destination for the Songkran holiday next month, bolstered by the popularity of the hit TV series The White Lotus,...
Easier, better, safer: Malaysians explain why they’re returning to malls and bazaars despite online deals for ‘baju raya’ shoppingThe cast of 'The White Lotus ' Season 3 poses at the Paramount Theatre on February 10, 2025, in Los Angeles, California.
“Koh Samui is the primary destination for long-staying foreign tourists during the April holiday,” Anukool was quoted as saying, adding that the average length of stay has risen slightly to 3.8 nights from 3.74 nights last year., which premiered in mid-February, has driven international tourism interest in Koh Samui, leading to a 41 per cent increase in direct online bookings at the three Anantara resorts owned by Minor International.
The Thai government expects the Songkran celebrations, famous for public water fights, to generate approximately 20 billion baht in tourism spending this year. Thailand has welcomed 8.9 million visitors since the start of 2025, a 2.9 per cent increase from the same period last year, generating 435 billion baht in revenue, according to the Ministry of Tourism and Sports.
Tourism contributes about 12 per cent to Thailand’s economy and employs nearly 20 per cent of its workforce, the
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