Koffee makes history with Grammy win and signs with RCA
Album, making her the first woman to take home an award that has existed since 1985, and the youngest reggae trophy recipient in history.
At the same time, there appears to be a resurgence of interest in Jamaican music among major labels, which have engaged with the island periodically — in the Nineties, when acts like Shaggy scored big hits, and again in the early 2000s, during the Sean Paul era — but never systematically.
Koffee was originally signed to Columbia U.K., but to start a U.S. campaign, she needed an American partner in the Sony label system. The choice “is enthusiasm-based,” says Ferdy Unger-Hamilton, President of Columbia U.K., who hopped on a plane to meet Koffee almost as soon as he saw her “Burning” video over two years ago. “Peter Edge [Chairman and CEO of RCA] was just flipping out about her. Peter would ring me every two days.
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