After seven weeks as the top film in theaters, “Avatar: The Way of Water” was knocked out of the No. 1 spot by the M. Night Shyamalan thriller “Knock at the Cabin” and the octogenarian comedy “80 for Brady.”
Paramount Pictures employed a unique strategy in releasing “80 for Brady.” While many films have sought to capitalize on higher ticket prices through large-format or 3-D screenings or surge pricing, which films like “The Batman” have tried, Paramount went the other direction on “80 for Brady.” The studio partnered with exhibitors, including the largest chains, to play “80 for Brady” at matinee prices to help lure its largely older audience. It seemed to work.
“Avatar: The Way of Water” slide to third with $10.8 million domestically in its eighth weekend. The film’s No. 1 streak matched the run of 2009′s “Avatar.” In the last four decades, only those two by Cameron and his “Titanic” have had such sustained reigns atop the box office. “The Way of Water” continues to perform especially strongly overseas, where its $27.9 million this weekend pushed its overall total to $2.17 billion worldwide. That puts it at fourth highest gross of all-time; Cameron — with two “Avatar” films and “Titanic” — now accounts for three of the top four.“BTS: Yet to Come in Cinemas” took in $5.1 million to land in fifth place.
Estimated ticket sales for Friday through Sunday at U.S. and Canadian theaters, according to Comscore. Final domestic figures will be released Monday.3. “Avatar: The Way of Water,” $10.8 million.6. “A Man Called Otto,” $4.2 million.10. “Pathaan,” $2.8 million.
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