Klarna adds AI-driven photo feature to entice shoppers

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A Local Culinary Adventure: inspired by Halifax's Seaport Market | SaltWire #cooking #cookingtipsSTOCKHOLM - Swedish payments group Klarna has launched a new AI-driven shopping feature, developed with OpenAI tech, that allows people to shop by taking a photo of products they like which then become available to buy in seconds on the company's mobile app.

Klarna's new feature can identify more than 10 million items such as clothes, home decor or electronics, and compare prices, retailers and reviews, Chief Marketing Officer David Sandström said in an interview on Wednesday.

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