Let's clarify the Online News Act and consider what it could mean for Canadian media
The sky isn’t falling. It’s just threatening to furnish quite the storm. A friend bumped into me the other day and said something to the effect of: “I hear the Canadian news business is about to be killed by Google and Facebook.” Information has a way of seriously distorting as it spreads, so it merits a column with context.
First things first: A primer of the situation, because the situation is still somewhat misunderstood, as per my friend’s comment. The legislation compels Meta, which operates Facebook and Instagram, and Google, which operates Google News and the world’s most successful search engine, to compensate news organizations when they carry a link to our work on their platforms.
Meta and Google both say they would expand their funding if the tax on links doesn’t proceed. At the moment, the government prefers the made-in-Canada tax. If our business conditions change, the Justin Trudeau government indicates it’ll find new ways to support Canadian journalism if it’s no longer available through Meta or Google. We have spent years building our traffic through these platforms, so we don’t want to lose them or the negotiated arrangements with them.
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