We have yet another celebrity endorsement for the glazed donut trend.
"Of course, my creative process wouldn't have been complete—and I always give credit where credit is due—without Kanye or Ye," she said in her Instagram Story at the time. "He brought his team and introduced me to Willo [Perron, a designer] and came up with the new name. That was actually his idea. And the packaging shapes were his and even the fonts he did, just like SKIMS.
She added, "You guys should have seen the first set of packaging. When I tell you Kanye walked in the room and was like, 'This is not it,' and he was right. Packaging is definitely his thing."As an associate editor at HarpersBAZAAR.com, Chelsey keeps a finger on the pulse on all things celeb news. She also writes on social movements, connecting with activists leading the fight on workers' rights, climate justice, and more.
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