Kim Kardashian enters China's influencer world. She says she'd love to eat hot pot and play mah-jongg
But when mainland China’s first Canada Goose store opened in Beijing the same month, shoppers lined up out the door, waiting for more than an hour in freezing temperatures to buy the $1,300 down jackets.
And celebrities are still eager to sell to the Chinese, despite the potential restrictions of political censorship. Rihanna is marketing her makeup brand Fenty Beauty on TMall Global. Taylor Swift is headlining the countdown gala for Singles’ Day next week.Like much of life in China, online shopping is a cutthroat competition. On Viya’s channel, you can only buy the products she advertises in limited-quantity waves. You grab a coupon first, wait for her to countdown, then click.
Meanwhile, you watch Viya demonstrate everything she sells. She dabs lipstick on her wrist. She chugs a fiber supplement drink. She steams buns in an oven, fires up a vacuum cleaner, wipes off makeup, slurps a bowl of noodles; she can go for six hours at a time without missing a breath.Kardashian appeared on Viya’s livestream Thursday to promote her signature KKW fragrances, packaged in bottles shaped like full red or hot pink lips.
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