Gen Z is dropping fast fashion for preloved style icon clothes.
Also with Depop, Olivia Rodrigo partnered with the site for their channel SOURShop which resells clothes from her music videos forThe microsite also takes from her actual closet as well for unique clothes and artefacts unique to buyers on the site.What better way to ensure you have your finger on the pulse of trends than with iconic designers taking the time to hand-pick your looks for you? Well, that is the premise of Klarna, of which A$AP Rocky is a shareholder.
The rapper also has a hand in the looks selected on the site that targets young audiences as part of its marketing. The site has faced a number of controversies including its “pay later” approach that is bound to leave many in serviceable debt.
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