As one food influencer declares: 'Bread is boring.' Check out these savory sandwich substitutions made for TIkTok and Instagram.
KFC may be getting buzz for bringing back the Double Down sandwich, which swaps the bread for two fried-chicken filets. But when it comes to innovation on the sandwich-substitutions front, the Double Down doesn’t stand alone.
Think... KFC may be getting buzz for bringing back the Double Down sandwich, which swaps the bread for two fried-chicken filets. But when it comes to innovation on the sandwich-substitutions front, the Double Down doesn’t stand alone. Think of the doughnut burger — yes, with sticky, glazed doughnuts instead of a sesame seed bun — that is now something of a staple at state and local fairs as an over-the-top treat that goes beyond, say, fried Oreos.
And the Yum Brands-owned YUM KFC is hardly the only chain restaurant to play with the bread alternative idea. McDonald’s MCD has its breakfast-time McGriddles, with “griddle cakes” playing the part of bread. And Johnny Rockets FAT just announced that it’s rolling out a chicken-and-waffle sandwich made with Eggo Waffles K .So what’s behind the bread-less boom? Sam E. Goldberg, a food influencer with the Respectthechain site, says it all has to do with the power of social media.
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