Threads is finally getting a keyword search feature soon and it's already being tested
Testing of the keyword search feature starts today and will be rolling out to other English-speaking regions soon. There was no specific timeframe provided for the rollout in stable but Mosseri did add that they are also working on adding more languages and requested feedback from those who are already testing the feature. This is pretty significant considering that, as it stands, the only thing you can search for in the app are other accounts.
. It remains unclear how the addition of a web version of the app has helped the platform gain or retain users, but my guess is that the result has been positive considering the public feedback I've seen throughout the app in response to the feature rollout.number of active daily users seeing a steep decline
. Most blamed the lack of feature parity with the app Threads is trying to compete with — X, formerly known as Twitter, for the apps sudden downfall. However, it appears that Zuck, Mosseri, and the Threads team are not sitting on their laurels and are instead working diligently to bring most of these features to the platform as soon as humanly possible. With the mostly highly requested features already implemented or on the way , the team can now move on to working on the implementation of Direct messages, hashtags, and other features that the competition already offers.
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