Kevin Warren wants the Big Ten to be “bold” and “aggressive” in building for the future, which is why it added USC and UCLA and could expand even further.
Unsurprisingly, most of the questions Kevin Warren fielded at this year’s Big Ten Media Days were about the additions of USC and UCLA and the potential for additional conference expansion in the future.
“Because where we are right now, I'm focused on being realistic about the state of college athletics. About accepting our responsibility to shape college athletics, lead college athletics, fortify college athletics. To be bold, to be strong, to be innovative.” “I've spent a lot of time even before I came to the Big Ten, once I accepted the job in the Big Ten and even these last couple years always analyzing each and every school and what it means just for college athletics, what it means for the Big Ten Conference and to make sure that any time we have an opportunity to add incredible value that we are prepared.
Warren said USC and UCLA will both immediately enter the Big Ten as full members with full shares of the media rights deal when they join the conference in 2024. Warren says the Big Ten has established a “readiness committee” that will help it prepare for USC and UCLA’s entry into the conference over the next two years, and that the conference will discuss what makes sense for a scheduling standpoint to ensure that travel is not too taxing on the conference’s athletes.
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