Kevin Durant Signs Lifetime Deal With Nike - RealGM Wiretap
Durant first signed with Nike in 2007 when he entered the NBA out of the University of Texas.
The lifetime partnership will continue to include footwear, apparel, and a community and philanthropic collaboration focused on grassroots basketball. With this deal, Durant joins an elite group of Nike athletes, and follows Michael Jordan and LeBron James before him in the basketball division. “When I first signed with Nike, I couldn’t have dreamed of how far we’d go in this partnership. We’ve done amazing work creatively and philanthropically. We’ve traveled the world together and built a business that will now last forever. I’m excited for the future and honored to be in rare company with this deal,” Durant said on the occasion.
Nike EVP of Global Sports Marketing John Slusher said, “As one of best basketball players in the world, Kevin Durant has been an important part of the Nike family for the past 16 years. We look forward to continuing to serve the next generation of athletes together.”
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