Keretapi Sarong wins Asean cultural preservation award

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Let’s dance: A file photo of participants dressed in traditional attire enjoying themselves at the annual Keretapi Sarong.

Keretapi Sarong director and Locco co-founder Shamsul Bahrin Zainuzzaman said the recognition is a testament to the collective spirit and Malaysians’ love for cultural heritage. “Preserving culture is not just about remembering the past but ensuring that future generations inherit a rich and meaningful legacy they can take pride in,” he said in a statement.Shamsul Bahrin said the award underscores the event’s significance in preserving traditional customs while innovatively modernising the way cultural narratives are shared and celebrated.

“Locco’s unique approach to hosting Keretapi Sarong has turned it into a celebration of togetherness. We are grateful to all local communities, cultural groups and brands that have trusted and supported us.

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