Kendrick Lamar's pgLang and Global Citizen have teamed up to launch a new African touring initiative. The first event is called Move Afrika: Rwanda.
, it will mark the first step in building a global touring circuit on the African continent. Lamar’s entertainment company pgLang is teaming up with, the advocacy organization known for staging charity concerts around the world, to launch an initiative called Move Afrika: A Global Citizen Experience.
“Our goal with Move Afrika is to inspire local youth and artists to unlock their creativity,” a rep for pgLang said in a statement. “We hope to curate an immersive experience that empowers various communities and cultures across Africa and around the world for a lifetime.” “Africa is driving culture and creativity globally, but the continent has been left out of the global music touring circuit for too long,” Hugh Evans, Global Citizen cofounder and CEO, said in a statement. The organization has previously hosted events in Johannesburg, South Africa, Lagos, Nigeria, and Accra, Ghana.
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