A digital avatar of Kendall Jenner stars in Burberry's latest campaign.
is leveling up the way photoshoots are done in quarantine, with its latest release of the new TB Summer Collection, available online and in select Burberry stores today.photographed herself at home on the computer wearing a bodysuit covered in a print of the interlocking letters T and B—a nod to Thomas Burberry, the company's founder. This print can be found in a number of color ways on other pieces from the collection, including a hoodie, leather duffel bag, and bucket hat.
But the stills Jenner shot are just one half of this campaign. There's also an accompanying video in which a CGI version of Jenner—looking exactly like the model herself, with the 3-D likeness of Shudu, Lil Miquela, or other virtual influencers—wears clothing and accessories from the TB Summer Collection, posing with some of the lifestyle items included in the line, including a TB surf board and skateboard.
A line of bags, done in a patent leather and a terry cloth version, are also available through this collection, bearing the"TB" insignia. This isn't the end of the IRL model—a human Kendall Jenner was necessary to create a CGI version in the first place. But it is an artful and imaginative way to make advertisements during a time when the traditional photography has been limited, and could shape the way fashion uses technology in the future. But we won't get ahead of ourselves with this kind of forecast.
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