With the announcement today of the new Kelly Slater Surf Resort, there will now be over a dozen water parks and water resorts coming to the Southern California desert of Palm Springs, Coachella and La Quinta
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With an eye for younger adventure travelers and tourists, the goal is to provide unique experiences for surfers rather than golfers, who make up a majority of the sports market in the area with over 100 golf courses. The new luxury resort will be similar to Slater’s other California location, including a wave-making machine that will be used for professional surfing competitions and also casual family outings.
The new Thermal Beach Club project is being developed by WhiteStar Development LLC and will tap into existing water rights. The development will incorporate PerfectSwell technology, which is also used at the 2-acre BSR Surf Resort in Texas. And nearby in Palm Desert, a $200 million surf resort recently was approved by the Palm Desert City Council, which will lead to the development of a project that includes a 5.5-acre wave lagoon, hotel, and residential villas at Desert Willow Golf Resort.
Slater is confident about the new project and says, “We’re excited to make another KSWaveCo design, and I’m personally excited to create a new wave that will be a stand- alone design that nowhere else in the world has. This can become the blueprint for new developments around waves and surf parks going forward and is in line with some of my original ideas from when we started this project.”
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