Kellogg, the maker of Cheez-It crackers and Frosted Flakes, is splitting its business in two: its namesake cereal division, and a snacks business dubbed Kellanova
Kellanova, following a long tradition of companies borrowing from Latin as they rebrand themselves. By combining the “Kell,” from Kellogg, with “anova,” which incorporates the Latin word “nova,” meaning new, the name reflects the company’s past and its future, according to Kellogg.
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