Keedron Bryant, the 12-year-old who turned heads on social media with his passionate performance about being a young Black man in today’s world, has signed a deal with Warner Records
Like most of the world, music producer Dem Jointz saw the video of Keedron Bryant singing a cappella, saying “it hit me in the gut.”
Dem Jointz’s re-working of the song caught the attention of the head of urban marketing at Warner Records: “I was already moved by the record but hearing the vocals over the production, it just hit me in another way,” Chris Atlas said. Warner Records is donating 100% of the net profits of “I Just Wanna Live” to the NAACP and for every stream of the song on Amazon Music, the company will donate $1 to the NAACP for the first 24 hours the song is out, giving up to $50,000.
“She has an untapped talent,” said Dem Jointz, who has produced for Christina Aguilera, Rihanna, Dr. Dre, Anderson .Paak and K-pop group NCT 127. “She was anointed by God and it came from her heart.”
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