Emerge is one of many digital freight platforms angling to transform the $600 billion domestic full-truck load industry.
Convoy and Uber Freight are going after the trucks, he says, while Emerge is going after the shippers. His goal is to help the customer get the best possible truck for their load, and that could contracting with an aggregator network.
That decision usually comes down to price, however, there are other factors such as on-time delivery and acceptance rate play a role in decision making. Having access to a larger network of carriers beyond their current vendor list can help them identify a faster or cheaper shipping solution. But his logic assumes this hypothetical perfect carrier is also using Emerge to connect with shippers. Convoy and Uber Freight have apps that are more driver-friendly for the independent flat-bed owner and fleet driver to use and boast a network of more than 100,000 trucks. With no app, Leto says that his company tends to do business with midsize freight moving companies, which have have dispatchers who go through their web portal to assign truck loads.
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