Kaya Marriott was tapped by Pinterest to help launch the visual discovery platform’s latest natural hair search tool, which allows users to refine their hair inspiration searches by six different hair patterns.
. In 2016, she started a natural hair blog dedicated to sharing resources, tips, and tricks to make life with textured tresses a little easier.
Speaking of connections, how did you get involved with Pinterest and what are your thoughts on their new hair pattern search tool? I’d been in contact with Pinterest in the past, but when they approached me to help shine a light on this amazing initiative focusing on content related to hair and hair patterns, it was an intermediate yes. I loved that a brand like Pinterest was even thinking about hair search tools in that way.What was your experience using the hair pattern search tool for the first time?
It really caught me off guard with how impactful it was. The first style I typed in was “wedding hairstyles” — the bar popped up where you could choose different hair patterns and I got very emotional. I am so used to searching for hair content and needing to put in qualifiers, whether that be “natural hairstyles”, “natural wedding hairstyles” or “hairstyles for black women.” I didn’t realize how othering it felt. I would type in the default, and I wouldn’t be anywhere to be seen.
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