Kate Upton and Canada Goose Team Up For Polar Bear Conservation

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Kate Upton and Canada Goose Team Up For Polar Bear Conservation
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Happy International Polar Bear Day

, Upton spotted a polar bear within minutes of her arrival, en route from the airport to the hotel. That may seem like good fortune, but she’s quick to note that it’s actually the opposite. “He was adorable, but, unfortunately, seeing him there was not a good sign,” she says. “The bears roam closer to town because they are hungry and can’t go out to hunt yet because there isn’t enough ice.”

Through this experience, Upton says she’s learned that sea ice is integral to not only the bears’ survival but the planet’s. “Polar bears are the messengers of climate threats we all face,” she says. “They need sea ice as a platform to hunt on, and people around the world need sea ice to help keep our planet at a stable temperature…so what happens in the Arctic doesn’t stay in the Arctic.

With a team that included PBI chief scientist Steven C. Amstrup, Upton explored the Arctic tundra around Churchill both on the ground in a state-of-the-art Tundra Buggy and in the air via a helicopter ride that led to some prime bear spotting. “I even saw a mama bear and her cub!” says Upton. “To be able to visit such a remote place and see them in their natural habitat is something I hope everyone can experience at least once in their lives.

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