Kate Spade New York is also debuting the Spade Flower Jacquard handbag featuring a new luxe jacquard fabric in its partnership with Italian luxury textile mill Limonta.
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The pop-up hopes to encourage consumers to share their own interpretations of what joy means to them while exploring new product offerings from the brand. When guests enter the pop-up, they are invited to scan a QR code, which will guide them through a series of questions as they explore each station. They can also enjoy a complimentary treat, such as coconut or lime ice cream, along the way. Other than the Kate Spade New York photo walls in all four corners, guests have another photo opportunity at the fish-eye lens photo booth experience in which guests can take home a printed photo with a Spade Flower Jacquard border.
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