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Harris’ campaign accounts have amassed millions of views across Instagram, TikTok and X this week by engaging with a mix of memes, video clips and jokes in which she is the star. — Reuters
On Thursday, Harris joined TikTok."I’ve heard that recently, I’ve been on the For You page, so I thought I’d get on here myself,” she said in her first video, referring to the page that recommends content to users. Social media users have also been calling her campaign"Project Coconut” in reference to a speech she made last year reminding people that they are a part of families and communities; the relevant line –"You think you just fell out of a coconut tree?” – has also been recycled and remixed to various beats.
"It's important not to forget that young people tend to make memes and older folks on average are the ones who are more likely to vote,” said Zeve Sanderson, executive director of NYU’s Center for Social Media and Politics."I think it's really tough to be able to draw a line between online engagement or activism and offline behavior, especially something like voting.”
Popularity on social media simply isn’t a direct proxy for support offline or at the polls. Katie Porter, a US representative and former candidate for Senate, who is among the most savvy politicians on TikTok, grew her account to more than 500,000 followers and has some videos with more than three million views. Still, in March, she lost the primary for US senate in California.
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