The practice is not against Google's policies, but the resemblance of the Harris ads to real news results have raised concerns.
Vice President Kamala Harris' campaign is changing the headlines on news articles within sponsored search advertisements on Google to appear as if those outlets are partial toward her presidential bid.The ads, which were first reported by Axios, include headlines and descriptions that mimic a real news article. Newsweek reviewed several of the advertisements through Google's ad transparency center.
''The sponsored search results display a small disclaimer that says it was 'Paid for by Harris for President' and is labeled as 'sponsored.' Still, some media professionals raised concerns about the tactic, claiming that it could reflect poorly on media outlets.'Harris camp doing nothing wrong and Google, which is pretty strict about banning spammy ads, doesn't see it as a consumer harm,' Sara Fischer, a reporter with Axios, wrote on X, formerly Twitter.
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