Kakao Entertainment accused of spreading negative information about competing idol groups
, and, were posted on the page, making it seem as if the group is facing some form of controversy. NewJeans and NMIXX were also mentioned in content that seemingly produced a negative image associated with the group. However, favorable content was mostly published for idols under Starship Entertainment and IST Entertainment.
According to the report, Kakao Entertainment bought the 'Idol Issue' page 2-3 years ago and the music marketing team under Kakao Entertainment has been managing the page since then. One reporter commented, "Now that it was revealed an entertainment company owned such a viral page, the negative viral posts are definitely problematic.""Negative campaigning using viral marketing has been problematic in the industry. Idol groups, especially susceptible to public image and rumors, could be more affected by the such tactic."
But Kakao Entertainment commented they did not intend to spread negative information because it was the third-party company that actually posted and managed the page.
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