Acts like NMIXX, Xdinary Heroes and more will now fall under the strategic label deal, which has already produced two No. 1 albums on the Billboard 200.
“It has been a continuous journey of astonishing achievements through the strengthening of mutual trust as loyal partners,” said JYP Entertainment CEO. “The expansion of this partnership between these leading music companies will sculpt the next vision of K-pop, opening up a new chapter together.”added, “This partnership was born out of mutual respect and admiration. We recognize the incredible opportunity to be at the forefront of the next K-pop explosion. The potential is limitless.
, which could become the boy band’s third consecutive No. 1 on the Billboard 200. A teaser video of the group’s upcoming single, “S-Class,” has amassed about two million views on YouTube since its May 29 release.
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