SEOUL, Dec 24 — In the early hours of a freezing Christmas Eve, 62-year-old Lee Myeong-sook queues up in Seoul’s ritzy Gangnam area for a chance to buy a T-shirt, or maybe even a toothbrush, branded with the logo of K-pop boyband BTS. The rest of the district is all but deserted, but a huge...
A fan of K-pop idol boy band BTS poses for photographs with cut-out of BTS at a pop-up store selling BTS goods in Seoul December 24, 2019. — Reuters pic
“I want to buy some cushions, dolls, badges, things like that today, and notebooks to give to my friends,” said Lee, who waited in line with her 35-year-old daughter. Analysts say demand for the gear is growing as the popularity of K-pop bands spreads beyond the domestic market across other parts of Asia and into the West.
A fan of K-pop idol boy band BTS poses for a photo at a pop-up store selling BTS goods in Seoul December 24, 2019. — Reuters pic
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