In South Korea, many are creating conversations surrounding sexual wellness, and it seems that this new K-beauty frontier is promoting sex neutrality at best.
draw customers away from shame marketing — and the false, even harmful sense that your vagina needs to smell like a bouquet of flowers — and toward a self-care moment rooted in sex and body positivity.
Park considers herself to be one of those discerning women. She looks at every ingredient in her food and everything she puts, and condoms are no exception. “Those actually go inside the body, so it's even more critical to consider than anything you put on your body or face,” she says.
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