The District joined several other states in the $462 million settlement agreement with the e-cigarette company.
E-cigarette manufacturer Juul Labs will pay the District more than $15 million as part of a settlement over allegations that the company deceptively marketed its products toward teenagers while downplaying their addictive properties, D.C. Attorney General Brian L. Schwalb said Wednesday.D.C. joined New York, California, Illinois, Massachusetts, New Mexico and Colorado in the $462 million settlement. Schwalb said at a virtual news conference that the $15.
“Juul’s actions were a replay of the Big Tobacco playbook that state [attorneys general] took on in the ’90s,” Schwalb said. “Just like Joe Camel and other tools to make smoking look cool, Juul came along in 2015 and targeted kids with deceptive, manipulative social media marketing designed to make its e-cigarettes seem trendy.”Juul, a company that began as a Silicon Valley start-up, has received some blame for the popularity of youth vaping; Juul use among young people spiked around 2019.
“With this settlement, we are nearing total resolution of the company’s historical legal challenges and securing certainty for our future. We have now settled with 47 states and territories, providing over $1 billion to participating states, in addition to our global resolution of the U.S. private litigation,” the company said. “Since our company-wide reset in the fall of 2019, underage use of JUUL products has declined by 95% based on the National Youth Tobacco Survey.
D.C. sued Juul Labs in 2019 and alleged that the company marketed its products to underage users and enabled them to make purchases online through an ineffective age-verification system that “contained an array of flaws and loopholes.” The month before then-Attorney General Karl A. Racine filed the suit, D.C. Health reported the city’s
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