Justin Bieber Launches Deodorant -- Hailey Makes Adorable Cameo in Ad

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Justin Bieber Launches Deodorant -- Hailey Makes Adorable Cameo in Ad
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The Biebs is launching a line of... deodorant?

Just last month, the newlyweds appeared in aThe campaign for the natural, baking soda-free deodorant, called Here + Now, surrounds the prioritization of physical and mental wellness and self-care. Justin helped design the yellow packaging, which features uplifting words like"Be Kind. Stress Less. Hug More," and a gender-neutral scent that boasts notes of spicy citrus and warm florals with a woodsy base.

"Here + Now is all about living in this moment we've been given and making the most of it," Bieber said in the press release."I try to share that message through my music, my lifestyle and through the partners I choose to collaborate with. Schmidt's is a great brand whose products promote natural self-care, which is something I really believe in: take care of yourself, live your best life, and always be Here + Now.

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