Anheuser-Busch sent a letter to wholesalers addressing the controversy surrounding Bud Light’s collaboration with transgender TikTok personality Dylan Mulvaney.
’s Daniel Neman, comes a month after Mulvaney posted a TikTok video celebrating his 365 day of “being a woman” with a Bud Light can that featured his face. Mulvaney posted other videos posing with the beverage, including one of him splashing around in a foamy bubble bath with a tower of Bud Light in the background.A-B’s letter was forwarded to retailers, bars and restaurants by Grey Eagle, a Fenton-based company that distributes Anheuser-Busch products to a 14-county region around St. Louis.
“This was one single can given to one social media influencer,” the letter states. “It was not made for production or sale to the general public. This can is not a formal campaign or advertisement.” In a cover letter associated with the note to wholesalers, Grey Eagle stated, “Anheuser-Busch did not intend to create controversy or make a political statement.”
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