Jumio BrandVoice: Deepfakes: A Closer Look At Look-Alike Technology

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Jumio BrandVoice: Deepfakes: A Closer Look At Look-Alike Technology
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Deepfakes: A closer look at look-alike technology Sponsored by jumio

Cybercriminals are deliberately using advanced technology to pull the wool over the eyes of organizations and defraud them.have recently emerged as a legitimate and scary fraud vector. A deepfake today uses AI to combine existing imagery to replace someone’s likeness, closely replicating both their face and voice. Essentially, a deepfake can impersonate a real person, making them appear to say words they have never even spoken.

We all remember the Obama administration and the onset of a mass realization of deepfakes used to spread misinformation on a substantial scale. Going beyond a hoax, and verging on corruption, the use of the technology came under scrutiny as a result. Looking at the proliferation of fake political news today on social media sites, we can see parallels between Stalin’s methods and more modern deception methods.

That’s why more sophisticated identity verification solutions have embedded certified liveness detection to sniff out advanced spoofing attacks, including deepfakes, and ensure that the remote user is physically present.

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