At times, it feels like Julia Fox is the Internet; if you are online, you are a scroll away from her.
I’m trying to take a step back from the Julia chaos, and I’m wondering what she’ll do with her new global fame? Not to be shady, but she is currently promoting nothing but herself, there is no film tie-in here, no product. I’m not trying to minimize her acting career ; I’m illustrating that hyper-fame is fueled only by more hype. It is less about longevity or even cashing in, it’s more about constant momentum.
I feel a certain online backlash mounting against Julia, a certain rolling of eyes, a certain exhaustion. I want to be completely clear that she’s playing us at our own game. We are perpetuating the hype, and her name is rippling further outwards. And to the people slyly insinuating that she’s fame hungry, it’s good to remember that people said the same about Kim Kardashian not too long ago. Hype, if you’re savvy enough and can ride the wave, is a first step toward an empire.
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