Albeit a very Apple-esque blender company.
, the company behind a USB-C-powered bottle cap with built-in blades that’s designed to turn drink bottles into portable blenders. Cruz launched the $129 BlenderCap back at CES earlier this year. The device comes with a 32-ounce vacuum insulated bottle but is also designed to fit on other wide-mouth bottles from companies like HydroFlask.
Although Cruz seems like a left-field investment for Ive, it makes more sense given the company was founded by former Apple engineers Matthew Moore and Dakota Adams, who were part of the team that built the original Apple Watch as well as some iPhone components. “We are trying to make products in the spirit of Apple,”, noting that it was powerful enough to blend frozen fruit and had enough battery life to make six full drinks per charge.
As well as building out inventory of its BlenderCap, Cruz’s press release notes that it hopes to use Ive’s investment to bring “a series of new products to market” in the coming year. Cruz’s Matthew Moore was tight-lipped when we asked what exactly these products might be but said the company is focusing on “building out a technology ecosystem in the drink-ware space, leveraging wide-mouth bottles as our platform.
Although Ive wasn’t involved in the design of the BlenderCap, his design studio, LoveFrom, has worked on a range of different projects since the designerApple will no longer fix the $17,000 gold Apple WatchParamount uploads Mean Girls to TikTok across 23 video clips
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