Jollibee is focusing on chicken, burgers, coffee and tea, and Chinese cuisine.
, Chowking, Rick Bayless Tortazo, Red Ribbon, Highlands Coffee, and Burger King. Overseas, Jollibee operates Hong Zhuang Yuan and Yonghe King.
“Because it doesn’t fit into our strategy and because it’s relatively a small brand for us, we decided we would get a better return for shareholders and the company if we were to focus really our energies in our top brands such as Jollibee,” Shin said.
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