The product has been the subject of more than 19,000 lawsuits filed by patients who claim it caused cancer, while the company says “misinformation around the safety of the product and a constant barrage of litigation advertising” left them no other option
Johnson & Johnson talc-based Baby Powder. Photo: Justin Sullivan/Getty Images Johnson & Johnson has announced that it will finally discontinue the North American sale of its iconic talc-based Baby Powder, which has been the subject of more than 19,000 lawsuits filed by patients who claim it caused cancer.
In a statement, Johnson & Johnson said that demand for the product in North America has declined in recent years, claiming that “misinformation around the safety of the product and a constant barrage of litigation advertising” left them no other option. Johnson & Johnson says that it “remains steadfastly confident in the safety of talc-based Johnson’s Baby Powder,” calling the allegations “unfounded.” However, over the past few years, the pharmaceutical giant has paid out billions of dollars to people who claim the powder caused ovarian cancer or mesothelioma; in one landmark win, the company awarded $4.7 billion to 22 women with ovarian cancer.
While retailers in the U.S. and Canada will be able to sell existing bottles, once those stocks are depleted, the product will no longer be available in the U.S. and Canada. Representative Raja Krishnamoorthi, who led the Congressional investigation, called Johnson and Johnson’s decision to pull the talc-based powder from shelves “a major victory for public health.
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