Johnson & Johnson is getting rid of its script logo after more than 130 years

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Johnson & Johnson is getting rid of its script logo after more than 130 years
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Johnson & Johnson is signing off on a new logo, more than 130 years after creating the old one. The health care giant said Thursday that it will replace the well-known signature script with a modern look that reflects its sharpened focus on pharmaceuticals and medical devices.

This image provided by Johnson & Johnson shows the company’s new logo unveiled on Thursday, Sept. 14, 2023. The health care giant said Thursday that it will replace the well-known signature script it has used since 1887 with a modern look that reflects its sharpened focus on pharmaceuticals and medical devices.

sign for Johnson & Johnson Consumer Health is displayed in Flourtown, Pa., Friday, April 28, 2023. The health care giant said Thursday, Sept. 14, 2023, that it will replace the well-known signature script it has used since 1887 with a modern look that reflects its sharpened focus on pharmaceuticals and medical devices. But the original script _ based on the signature of co-founder James Wood Johnson _ will still be seen for now on consumer products.

box of Johnson & Johnson BAND-AID bandages is photographed in Boston on July 14, 2009. The health care giant said Thursday, Sept. 14, 2023, that it will replace the well-known signature script it has used since 1887 with a modern look that reflects its sharpened focus on pharmaceuticals and medical devices. But the original script _ based on the signature of co-founder James Wood Johnson _ will still be seen for now on consumer products.

Bottles of Johnson’s baby shampoo are on display in a store in New York on Tuesday April 18, 2006. The health care giant said Thursday, Sept. 14, 2023, that it will replace the well-known signature script it has used since 1887 with a modern look that reflects its sharpened focus on pharmaceuticals and medical devices. But the original script _ based on the signature of co-founder James Wood Johnson _ will still be seen for now on consumer products.

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