Director Joe Russo recalls MarvelStudios 'civil war' over Captain America: Civil War, which saw Kevin Feige and the Russos threaten to quit Marvel:
✖ "United we stand. Divided we fall." The tagline for Captain America: Civil War came after what director Joe Russo called an internal"civil war" within Marvel Studios, pitting president Kevin Feige against Marvel Entertainment CEO Ike Perlmutter.
Feige, already frustrated with New York's attempt to "scale down" the budget of what was described as Avengers 2.5, risked having his grand plan for the Marvel Cinematic Universe upended by the famously stingy Perlmutter. According to a 2014 report from Variety, Perlmutter was so angered over Downey's potential payday for Captain America 3 he ordered Iron Man written out of the script.
"This famously led to Civil War the movie actually leading to a civil war within Marvel," Russo said,"because there was a group in New York that was trying to impose a more traditional third act on the movie. My brother and I were going, 'We're not interested in making that film, so we're out the door if that's the direction you want to go.
"A bunch of conversations were had, and [then-Disney CEO] Bob Iger made a decision: he moved New York off the movie, Kevin took full control of Marvel Studios, and we got to make Civil War the way we wanted to make it," Russo said."I think it empowered Kevin, and it empowered Disney, because they saw that we had done something crazy and it made over a billion dollars."
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